Emanuele Cicolini, Shoe factory Lorenza
Mattia Mucci, CEO Treddy S.r.l.
Simone Forlano, PhD student Polytechnic University of Marche

MODERA: Simone Cosimi, (Freelancing Journalist, Republic, Wired, Vanity Fair)

What differentiates an artisanal product from the industrial one is its uniqueness and adaptability to the most diverse requests of the customer. The application of new technologies to artisanal processing offers the possibility of the realisation of
products increasingly “customised” of the customer and customised in all respects, as demonstrated by the experimentation (visible in the Experience Lab of VisionArt) of the realisation of a “midsole” created through the digital collection of physical data of the
client (by means of different technologies) and used for a fully customised handcrafted footwear.